I was born in Brasília, capital of Brazil, and have lived in São Paulo, San Diego, Toronto, and now Calgary. Each city changed how I see the world and how I work. I’ve been a frontend developer, a project manager, a founder, and now a product designer. I’ve worked with startups trying to survive their first year, and with global companies where every change touches millions.

My path has never been linear. I didn’t follow one process or one method. I learned by doing, failing, adapting. I built my own studio back when nobody around me knew what UX even meant.

I have been in the tech industry for almost 20 years, working at 12 different places, several teams, clients, partners, from startups to big enterprises. I've done a lot of cool stuff from mobile apps to websites, and shaping products that stand out in both the B2B and B2C spaces that people actually like to use. Led some teams, kicked off my own ventures, and always kept learning new tricks. I love making things better through design, whether it's a slick app or a smooth user experience.

Recently, I've been integrating AI into my projects to enhance user interactions and create smarter, more intuitive designs.

Today, I work mostly with design systems, not because I planned it, but because it’s where my obsession with clarity, structure, and real collaboration found a home. But labels don’t matter much. What matters is building things that work, that last, and that help teams move forward with less friction.

Outside of work, I’m always testing new tools, writing ideas, making plans. I care about what I do and I want it to matter.