NeoJets
Overview
NeoJets set out to modernize how private jet bookings are made. At the time, 85% of operations in the industry still relied on manual processes. My goal was to design an end-to-end digital experience that made booking a private jet as fast and secure as buying a commercial flight.
Design Lead
Wireframes & UX Flows
Figma Component Library
iOS Mobile App Design
Booking Platform Design
As Design Lead, I worked on two products, JetDirect, the booking and management system, and JetGDS, the global distribution platform. The challenge was to streamline flight search, booking, and payment into one unified experience for brokers, operators, and travelers.
Context
The private aviation space is dominated by clunky interfaces, outdated tools, and manual coordination. High-net-worth users expect instant access, smooth interactions, and polished design — but most platforms feel like spreadsheets from the early 2000s. On the other side, operators juggle fragmented systems with no unified dashboard to manage quotes, clients, or fleet data.
NeoJets wanted to disrupt that with a design-first mindset and automation at its core.
Challenges
We started with research and competitive analysis, looking at both luxury travel apps and B2B aviation tools. I ran working sessions with stakeholders to map out the core use cases and pain points from both the traveler and operator sides. For the B2C booking experience, I designed a guided quote flow where users could search by route, aircraft type, or experience level — with real-time estimates, aircraft galleries, and saved preferences. Every interaction was optimized for mobile, with luxury-brand visual polish and ultra-fast response. For the B2B operator platform, I built modular dashboards covering customer management, flight history, quoting, and aircraft availability. I introduced a dynamic card-based system with smart filters, quick actions, and role-based access so operators could work efficiently without needing training. We used Figma for design and system governance, and I worked closely with engineers to set component rules and responsive behavior. Accessibility, keyboard flows, and white-label capabilities were considered from day one.
Solution
The customer platform launched with a frictionless booking flow that feels premium from start to finish — no clutter, no jargon, just clear decisions and fast results. Repeat clients can now rebook in seconds. The operator dashboard became a single source of truth, eliminating the need for spreadsheets and scattered emails. Quotes are generated instantly. Customer records are centralized. Fleet data is always up to date. Together, the two products elevate NeoJets’ service and create a connected experience for both ends of the business.
