we detail our approach to strategic planning, which differs from the traditional linear process of goal-setting. Instead of working through a step-by-step process, we focused on answering five essential questions: What is our purpose? Who do we serve? Where should we compete? How will we win? How will we grow? By approaching all areas together, we created a fluid and open process that allowed us to be more agile and responsive to changes.
Our approach began with a cross-functional kick-off meeting to ensure that all team members were aligned on the project's objectives and approach. From there, we conducted a competitive analysis and user/stakeholder interviews to gain a deep understanding of the market and target audience. Our research insights presentation highlighted key findings, which informed our design concept presentation and subsequent usability testing.
To ensure that we were consistently meeting our objectives, we held multiple workshops and presentations throughout the process. This approach allowed us to be more agile, responding quickly to new insights and challenges as they emerged.
Overall, our approach to strategic planning demonstrates the importance of being flexible and responsive to changes in the market and user needs. By focusing on answering essential questions and creating a fluid and open process, we were able to develop a successful UX solution that met our client's objectives while also delivering a seamless user experience.
