iOS and Android App Design for Academy Sports + Outdoors

Problem

Driving Digital Growth and Enhancing Customer Experience for Academy Sports & Outdoors

In the midst of a global shift towards e-commerce accelerated by the Covid-19 pandemic, Academy Sports + Outdoors faced the imperative to enhance their digital footprint. Publicis Sapient, taking the helm as the lead engineering partner, recognized the urgency to innovate and align with the surge in online consumer activity.

The pivotal challenge was to rejuvenate Academy Sports + Outdoors’ digital ecosystem, not only to meet but to surpass the expectations of a new era of consumers. The project's vision centered on harnessing customer data more strategically to inform decisions and propel the brand towards a future of data-empowered, strategic growth.

Process

Engaging Experience through Mobile App

The strategy unfolded with the development of an 18-month roadmap to refine the brand’s digital touchpoints, with a particular focus on a mobile application designed to offer a superior user experience. This roadmap was crafted with a clear view of the Minimum Viable Product (MVP), pinpointing features that delivered real value to customers.

A meticulously planned mobile app emerged as a cornerstone of this strategy, with features such as push notifications, high performance, and seamless in-store functionalities including order pickup, appointment bookings, and a self-checkout process. This meticulous feature selection was instrumental in ensuring the app would resonate deeply with Academy Sports + Outdoors’ clientele, aiming to foster not only engagement but also a profound sense of satisfaction.

Results

The NextGen's visual experience harmonizes with native app functions

The launch of the iOS mobile app marked a new chapter for Academy Sports + Outdoors, setting a precedent with its immediate success. The app achieved a stellar reception without any marketing investment, amassing numerous 5-star reviews and significant revenue shortly after release.

Two year on, the app's success narrative continues. With a stellar 4.9 rating from over 36,000 AppStore reviews and a 4.7 PlayStore rating with 100,000+ downloads, the Academy Sports + Outdoors app stands as a top-rated, best-in-class example in its sector.

The mobile app's exceptional performance and user reception underscore its success in delivering an enriched customer experience, which has translated into impressive engagement and satisfaction levels. This triumph serves as a testament to the strategic foresight and user-centric approach embedded in its creation.

Download on the App Store